6 Social Media Tips For Your Business

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Social media is an ever changing market, and will continue to be. Updates and upgrades aside, we have put together a list of 6 social media tips that will help improve your businesses social media platform, no matter the ever-changing market.

Your biggest missed opportunity- social media monitoring 

The beauty of social media is that you have the freedom to say what you like, this can be both an advantage and a down fall for business. Therefore, don’t miss an opportunity to engage with your customers- whether its good or bad. Keep up with the traffic on your page, this gives you a public opportunity to make a connection with a happy customer, or work out any bad experiences customers may have had.

The 80/20 Rule

People are on social media to read interesting content and keep up with their friends and loved ones. Yes, you are in business to sell a product, but that is what your website is for. The purpose of your social media platform is to build brand awareness by creating interesting content for your followers. Use the 80/20 rule, 80% of the time posting interesting content (this could include articles, photos and videos), and the other 20% of the time post about new product offerings and sales your company might be having.  This will keep your followers interested in your feed and leave them coming back time and time again.

Get social media inspiration from industry leaders

 Just like your customers, your competitors are also on social media. Don’t let this be intimidating for you- this means there is already an abundance of information available for you to integrate onto your social media platforms. Follow other industry leaders and join online groups within your line of work.  Look to your competitors and industry leaders for inspiration, content and information that gets social media engagement.

Allow your social media platforms help increase your web traffic

By posting content such as blog posts and new product offerings on your social media platforms, you are creating an easy avenue directing information straight back to your website. This is a great way to help reach your website traffic goals.

Target your audience better with the use of social media statistics

With free tools like Facebook Insight, it is easier than ever to break down your customer demographic profile. This knowledge can help you focus product offerings and marketing campaigns based on your target audience, which will offer a higher return on investment. The best part- it’s free.

Increase your reach using social media advertising

Using social media ads is something every business should take advantage of.  Boosting a post or using advertising space is an inexpensive way to reach an audience you wouldn’t have other wise. The most important part of this is doing your research first. Through Facebook Insight, do your research as to what posts your customers are most interested in, set a budget (this could be as little as $20-40 a month) and watch your social media presence increase.


Centennial State Vaulters

Everyone feels great getting good feedback from happy customers! It is also very satisfying to work with a company who truly uses the broad range of services we provide.  Recently, we started working with Centennial State Vaulters, a new equestrian vaulting club located in Arvada. From promotional materials, banners, embroidered clothing, to trailer graphics, we have helped them with a wide variety of products and services. AlphaGraphics is more than a print company, we serve as a full service marketing department for many small businesses.

CSVTeam

‘When you have custom sports apparel on, you feel like you’re part of something larger than just yourself.’

Anne, Centennial State Vaulters

An impressive 56,000 stitches were needed to embroider this personalized Centennial State Vaulters zip up hoodie.

An impressive 56,000 stitches were used to embroider this personalized Centennial State Vaulters zip up hoodie.

Anne from Centennial State Vaulters explains, “The team apparel includes embroidered jackets, polos, and hoodies. Promotional items include a banner that will travel with the team and be displayed in the stable and competition area. In 2016, CSV athletes, their horses, coaches and horse trainers will travel to U.S. competitors in Colorado, New Mexico, and Tennessee. Some of their high level vaulters will represent the United States (and Colorado!) this summer in European competitions in Germany and Sweden. Team warm-ups prepared by AlphaGraphics will be worn at award ceremonies. Proud parents will wear custom polos, and their coaches, and horse trainers will wear the embroidered CSV logo in support of their team during training and in the competition arena. ” For more information about the Centennial State Vaulters team, click here to visit their Facebook.

Are you interested in promotional material or customized clothing for your business or team? Click here, or call our Promotional Specialist, Emily 303.422.5400


A Look Back At 2015

Goodbye 2015, hello 2016! As we welcome in a new year of many successes, we reflect on some of our key milestones and accomplishments throughout 2015– and we’d like to thank all of those who made them possible.

  • In 2015, our AlphaGraphics team took home the Franny Award, which means we beat out nearly 260 other franchises located in the US, Brazil, China, Mexico, Saudi Arabia, and the United Kingdom. The Franny Award is given to the best-run business center in all areas of business and service.
  • AlphaGraphics again sponsored the MS bike ride and raised over $16,000Screen Shot 2016-01-11 at 2.32.58 PM towards the fight against Multiple Sclerosis. Our team rode over 150 miles in 2 days! Thank you to all who participated and donated to a cause so close to our hearts.
  • We jumped from #65 to #42 on the annual Quick Printing Top 100 Small Commercial Printers list, with 11% growth in the last year.
  • AlphaGraphics was a corporate sponsor for the Butterfly Pavilion’s 2015 Annual Gala. Support from the gala helps the Butterfly Pavilion work to extend science education, protect the restore habitat, and champion their mission of fostering an appreciation for invertebrates.
  • Our AlphaGraphic locations got G7 Certified in 2015. Visually accurate color reproduction is extremely important no matter the project you are working on. Being a G7 expert means putting extra emphasis on matching greyscale colormatic measures between processes, so you can create cohesive, high-quality visual projects.
  • Our owner Ed Rothschild traveled to Washington DC to meet with Screen Shot 2016-01-11 at 3.11.07 PMSenators Cory Gardner and Michael Bennet to discuss the impacts of the National Labor Relations Board ruling on “joint employer” definition for franchisees and franchisors.

As we reflect on the past and plan for the future, one thing has not changed- we continue to be inspired by those in our community and in ways with which we can be challenged by our customers. Thank you for making 2015 such a phenomenal year.