AlphaGraphics is your local marketing communications and printing services partner. The experts at AlphaGraphics deal with thousands of print files on a monthly basis, and we have identified a few ways to help make the preparation process for printing easier on you, and us!
This article will help you understand some of the printing jargon, common issues with creating print files, and how to solve those issues using Adobe Creative Suite. Don’t worry, if you’re using other programs, just ask, and we can help with those too! As always, the experts at AlphaGraphics are glad to help you in any way possible, so please don’t hesitate to give us a call about any marketing or printing related questions!
Here are the things we will be covering in this article:
- Fonts
- Color
- Images
- Bleeds
Font Face
Fonts are typically the most problematic issue — they get corrupted, are incomplete, they can be a mix of Postscript and TrueType, or they can go missing entirely. To ensure that your job maintains the proper spacing and the font looks the same as when you submitted your job, you need to embed, outline, or include your fonts. Another font issue can occur when you stylize a font (e.g., Futura) to be “bold” from the Style Menu rather than actually selecting the font file “Futura Bold” (assuming you have the actual font file). There are so many different fonts out there that the likelihood of your printer having the exact font and font version that you used is slim to none. So unless you are ok with having all of the text as Helvetica, embed your fonts.
Watch this brief video on how to “package” your files, to include fonts, images and all other necessary components!
Click to watch the video! >> Packaging a Document
What’s Your Favorite Color?
When designing for print, there is a specific color setting that a document should be created with. This setting is called CMYK, which stands for Cyan, Magenta, Yellow, Key (known as Black). This is term used for the four-color printing process, in which layers of color build specific colors in digital presses.
Often times, we will come across documents that are created in RBG color mode (red, green, blue and used primarily for web). These colors can be converted to CMYK, but colors that aren’t converted will likely look nothing like what the designer had intended.
Click to watch the video! >> Photoshop CMYK Mode
Click to watch the video! >> Illustrator CMYK Mode
When dealing with specific PMS colors, or Pantone Matching System colors, there are also specific ways to incorporate these into your document. Spot color is the process in which a very specific color is mixed and printed, and most often, there are only one or two spot colors per document. To create a document with spot colors, you must create or add a swatch of the PMS color you’re using to ensure the document contains the necessary information for your printer. Make sure if you are creating a spot color project, to set your colors to spot and not process color. Likewise with process color projects, make sure that the settings are process and not spot.
Click to watch the video! >> Adding a Spot Color
Picture This…
Images can be problematic if they are low-resolution, defined as RGB, or just flat out missing.
For best print quality, image resolution should be 300dpi (dots per inch) at the size you’re reproducing it or higher to keep the photo from appearing blurry or pixilated when printed.
The images in your document should be defined as CMYK or spot color, rather than RGB.
Missing images in print documents is another challenge with a somewhat simple solution. If you are using InDesign to create a print document, you must link your images, and then package your document before sending to your printer.
