Problem: In Korea, idle time while waiting for public transportation is inevitable.
Problem: Tesco Korea, grocery chain, found that they were slowly losing market share.
Problem: With difficulties getting around due to slow transportation or terrible traffic, Korea’s citizens found it difficult to get their grocery shopping done.

Creative Solution: Tesco Korea developed subway platform based shopping guide with QR Codes.

Results: Incredibly simplified purchasing of groceries with home delivery, idle time spent virtually shopping, and an increased market share for Tesco.

This innovative and practical use for QR codes in businesses helped drive a substantial amount of traffic and generated revenue for Tesco Korea.

What are some of the most creative, business savvy ways you have seen QR codes used?

Watch this video to learn more.

Tesco Korea from Mori on Vimeo.

“After this campaign, on-line sales increased tremendously (Nov.2010-Jan.2011). Through this campaign, 10,287 consumers visited the online HOMEPLUS mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, HOMEPLUS is No.1 in the on-line market and is a very close 2nd offline. — Tesco Korea”